Stop Ad Waste at the Source

Greylytics is a audience suppression layer that reduces wasted ad spend before it happens.

How it Works
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25%
Average Leads Suppressed (Est.)
$45
Average Lead Cost (Est.)
$13K
Annual Savings Per Year (Est.)
20x
ROI on Every Dollar Spent (Est.)

How It Works

Greylytics makes lead suppression simple. From pixel install to scoring to real-time ad platform sync, every step is designed to protect your budget and focus your spend on high-quality prospects.

Step 1: Install the Pixel

Drop the lightweight Greylytics snippet on your landing pages and forms. It captures hashed identifiers, campaign data, and consent in real time, without slowing down your site.
step 1 script image.png

Step 2: Suppression & Scoring

Our suppression engine compares each new lead against a shared base of known low-intent, duplicate, and aged records. Even if you’ve never targeted that individual before, Greylytics can identify they’re not worth the spend and block them automatically.
greylytics dashboard.png

Step 3: Sync & Save

Suppressed leads move from static to active, syncing directly into your Google Ads and Meta exclusion audiences in real time. Bad leads aren’t left sitting in a file they’re automatically blocked from retargeting and future campaigns, ensuring every dollar is redirected toward high-quality prospects.
step 3 sync graphic.png

Key Features

A first-party suppression layer for lead buyers and publishers, turning static lists into active suppression with real-time scoring and automated exclusions in Google Ads and Meta.

Pixel-Powered Intelligence

Drop a single snippet to track, hash, and score traffic instantly.

Direct Ad Platform Integrations

Sync suppression audiences with Google Ads and Meta automatically.

Shared Suppression Pool

One bad lead suppressed helps the entire network.

CRM Feedback Loop

Update suppression lists directly from your pipeline (e.g., “Closed-Lost,” “No Interest”).

Real-Time Dashboard

See KPIs like Leads Today, Suppressed %, and Estimated Savings.

Historical Import

Preload past leads into Greylytics to suppress from day one.

FAQ

Why Greylytics Is Different

Why does the shared suppression pool matter?

Most tools only use your own data. Greylytics combines suppression signals from every subscriber, so the network gets smarter and richer over time. If one bad lead is flagged, it’s blocked for everyone.

What kind of savings can I expect?

On average, 25–35% of leads are duplicates, aged, or low intent. Greylytics suppresses those leads before you spend marketing dollars on them again. For every $1 invested, clients typically save $20–$30 in ad spend, delivering a projected 20× ROI.

How is Greylytics different from traditional lead verification tools?

Lead verification happens after you’ve already paid for a lead. Greylytics works before dollars are spent — preventing waste instead of just flagging it.

Is Greylytics just a compliance tool?

Greylytics is fully compliant and secure — consent and data privacy are built in from day one. But it goes far beyond compliance. Our focus is on ROI protection: every $1 invested prevents $20–$30 in wasted ad spend by keeping low-intent, duplicate, and aged leads out of your campaigns.

How does Greylytics integrate with my current marketing stack?

Greylytics works alongside your existing systems. A lightweight pixel tracks traffic, and suppression updates flow automatically into Google Ads, Meta, and your CRM via API or Zapier. No major changes to your workflows are required.

Will Greylytics slow down my forms or landing pages?

No. The Greylytics pixel is optimized to load asynchronously, so it won’t affect site speed or conversion rates. Data is hashed in-browser before it ever leaves, ensuring both speed and security.
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