About Us

At Greylytics, we believe advertisers deserve smarter campaigns and stronger ROI. Too often, carriers, agencies, and lead buyers waste millions targeting low-intent, duplicate, or aged prospects. Traditional tools catch the waste after it happens — Greylytics stops it before a single dollar is spent.

Our platform uses a lightweight pixel, a suppression scoring engine, and the industry’s first shared suppression pool to automatically block bad leads across Google Ads and Meta. That means cleaner audiences, higher conversion rates, and real-time protection of marketing budgets.

Greylytics was founded by Aaron Sims, who brings over 10 years of experience in building insurance and marketing software and managing multi-million-dollar marketing budgets.

Every feature we design has one goal in mind: making your ad spend work harder, while ensuring compliance, security, and trust at every step.
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